Seafolly is an iconic swimwear and beachwear fashion line loved by women around the world. They partnered with Inbox Me, Amicus Digital (now Merkle) and martech vendor Salesforce to launch a loyalty program for its customers. Seafolly wanted to be able to offer personalised and exclusive offers to its Beach Club rewards members.
View Live EmailWe played a crucial role in
A consent-first approach
Seafolly have a high-level of engagement on mobile, so it was key that Inbox Me designed and coded a mobile-first design system that was fluid and looked great on all devices.
In building the loyalty program, a consent-first approach was taken to allow customers to view what data Seafolly has collected through a dynamic preference centre and update their profile and opt-in or opt-out of brand preferences as they wish.
The Result
These communications increased reward redemption by 11% while the average spend per member increased by 20%.
In addition to this, Seafolly’s overall conversion rate on email increased by 184% on the year prior.
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